Mandy Zelinka

77: you are only as cool as your hair

You're only as cool as your hair!

Enter the doors of 77 and you wonder if you've wandered into your cool aunt's living room. Unpretentious polished cement floors, comfy couches, the smell of freshly brewed coffee - is this the latest hip cafe? No - it's the hot spot salon in the hottest area of Portland, the Pearl District. With passers-by peering in the low-level windows, patrons of 77 never feel put-out by being less than coiffed when they come in for an appointment - after all, isn't that what the stylists are for? The atmosphere puts you at ease, while you wait with anticipation for the next exciting look that your stylist will concoct for you. Of course you can stipulate what you want with words or a picture, but isn't it more fun to let an artist create and do what they do best with your hair? 77 is worth a look, for its vibrant yet relaxed atmosphere, as well as its hip, friendly stylists. They're so cool, you want to hang out at the local bar with them after your cut and color!